Digital Signage refers to the use of digital technology to send messages and images to displays in places frequented by the general public or specific groups. As we look around our daily environment, it is obvious that there are more and more digital messages around us.In the retail stores, digital signage is an electronic form of point-of-sale information- to replace posters, flyers, leaflets, and the other traditional marketing materials.The content may inform customers, entertain them or guide them to certain purchasing decisions. Above all, it must enhance the quality of their shopping experience.
A movie theater increases concession sales by 30 percent. A community bank boosts cross-selling by 20 percent. And an airport gift shop realizes 20 percent growth. The promise of digital signage has become a reality. There’s no doubt that digital signage has come of age. Just look at the number of screens in stadiums, retail stores, schools, banks, and airports. In fact, these days the technology is not just accepted, it’s quickly becoming expected by a public that’s used to seeing increasingly sophisticated images. Retailers, fast-food restaurants, banks, hospitals, and corporations are some of today’s hottest digital signage prospects.
Digital Signage Potential Growth:
Many indicators show that growing sales opportunities for digital signage are just around the corner. For example, the U.S. retail industry alone spends more than $5 billion annually on printed promotional signage and graphics, according to an article in the Dynamic Digital Signage Resources Directory by Norman McLeod of CAP Ventures. In a recent article in Digital Signage Showcase, analyst Sanju Khatri of El Segundo, CA-based market research firm iSuppli/Stanford Resources states the value of displays in the worldwide retail signage market was $501 million in 2003 and is predicted to reach $664 million in 2004. She asserts that the worldwide retail market for displays is expected to grow 29 percent annually to $2.35 billion in 2009.